In the technologically advanced world, Social Media for business is a growing need for companies. Social Media is more than just the number of followers a company has, but quality of those followers. These outlets will promote and encourage brand loyalty and outreach.
Halo Design & Marketing‘s Director of Social Media, Amanda Graham works with all social media outlets daily, creating interactive posts, blogs, questions, and designs for all clients. Here she gives her top five ways to increase and maintain Social Media interaction:
- Daily Posts. Statuses for those posts that invite outside fan interaction should be entertaining and knowledgeable. Take some time to do the research required to back up any claims you make. On that note, don’t overdo the statuses. If a business page fills up someone’s news feed, research shows they are more likely to “unfollow” the business. Instead of constant updates, spend time interacting on other company pages.
- Link back. Always have an article, blog page, or website to link back to so fans can read more. If you can provide more information, fan loyalty will increase. A good way to find articles to link back to is to follow other company pages.
- Maintenance. All pages, those you get on and use every day and those you don’t, need to be constantly updated. Logos are tweaked and bios change. There are more fans than you think looking at business pages more than social pages. Fill out all the information you know for the profiles and add photos, blogs, and bios of the team.
- Don’t over promote. Having a social media page doesn’t mean pushing your business on fans. There should be an 80/20 ratio – 80% giving tips, interacting with fans, announcing events and contests, and entertainment; 20% is promoting your business.
- Add personality. Social media is about fan loyalty. Those fans want to feel like there is a person behind that logo. Social Media is an outlet where sentence structure doesn’t have to have all business and perfect, and content can be a little more personal. Add photos of your team having fun or giving personal tips.